Relevant, interactive, youth oriented, eye-catching & original. Keywords that sum up the CU Instagram Stories concept.
Each series of Instagram stories aims to engage users to interact with CU’s Instagram account and have fun as if they were playing an online game. CU stories are a special part of CU. Unlike other brands, we invested in UX content, making the user a protagonist of our content -even setting its course. Using Instagram features like ‘TAP’, the ‘Text Box’ and the ‘Poll’. 





Regular stories based on TAP