After some time, Vodafone CU asked for a social media strategy rotation. Memes have reached the peak of engagement. So, what’s the next step?
Signs and sign memes are trending all over the Internet and that’s our thing: Communicating via memes directly to youth audience. But this time, memes weren’t enough. That’s how we came up with the ‘Zodiac Panda’ idea. A Panda that reports the signs in a sarcastic way with youth slang.
The Panda won the Bronze Award at the 2021 Indie Awards for Most Innovative Use of Digital.